Ep. #14: Stress, Trusting the Universe, and Building a Brand That's Different, with Aimee Danchise
Aimee Danchise is a mom of two and the co-founder of Inklings Baby (which just made its Target debut for the 2020 holiday season!). Aimee and I discuss why she stepped back from her successful job at the height of her career in the fashion industry and how a series of unplanned events and circumstances took her down a new career and life path. We hear the story behind Inklings Baby, and why it was important to her to build a brand for kids that pushed the narrative. Aimee’s story and perspective will be exceedingly refreshing to anyone who feels burdened by the idea of having to have a long-term plan in place before taking a career leap.
1:1 COACHING
If you’re finding the topics and concepts discussed in this podcast helpful and you want to apply them to your own life and career in a deeper and more personalized way, then please don’t hesitate to reach out to me for a free discovery call. I work with women who are interested in finding their right balance between work and motherhood. My coaching is personalized to the individual based on your wants and needs. It all starts with a (fun!) conversation. Send me a note via the link below and I’ll be in touch soon to schedule!
EPISODE HIGHLIGHTS
How the stress from her corporate fashion job was affecting her health.
Taking the a step back from her career to take care of herself
How the idea for Inkings wasn’t planned, but instead came from drinking wine with her best friend and co-founder.
Why your career or life path does not need to follow a straight line, and the benefit of being open to unplanned and unforeseen circumstances and opportunities.
Why we should just “keep it moving!”
The benefit of being “green” and naive when starting something new.
Why people have a hard time when you do something new (hint: it’s not you, it’s them).
Why women need to eschew competition with each other and support one another.
How Inklings is expanding the narrative of what kids toys look like and the stories that go along with them.
Building a brand that stands for something and is different.
Letting yourself dream and asking yourself “what if…?” and “why not me?”
Remembering that there is no “there” there….and appreciating the wins along the journey.
MENTIONED IN THIS EPISODE
Follow Inklings on Instagram @inklingsbaby
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About Me
Catherine Ferguson is a Life Coach for working moms. She helps high-achieving, high-vibe women create careers they truly care about, using simple concepts and tools she explores on her podcast and in her personalized coaching program.
She believes that doing work you love as a mother doesn’t have to be complicated or overwhelming, and that there are simple shifts you can make right now to help you find your right balance between work and home by applying universal principles that you’re probably already teaching your children. She is the host of the One Badass (Working) Mother podcast and a mom of two cute but psycho kids.